Released on: November 20, 2007, 11:19 am

Press Release Author: Mickey Richardson / Xump.com

Industry: Retail

Press Release Summary: With the U.S. scoring 24th out of 29 developed nations in
math, literacy and problem solving it is clear that something needs to be done to
revitalize the learning of math and science in both the classroom and at home. Xump
Science Toys has a solution! Through the learning of practical science applications
while playing with super fun games and toys, it\'s a win-win for everyone!

Press Release Body: Signal Hill, CA - November 20, 2007 -- Innovation Frontier Inc.,
creator of the award winning multi-channel science toy store Xump.com, has a hand on
approach to recapturing America's competitive edge in science and mathematics. "You
can\'t pick up a newspaper or magazine these days without reading about global
competitiveness, especially in math and science," said U.S. Secretary of Education
Margaret Spellings. "Currently, our 15-year-olds rank 24th out of 29 developed
nations in math, literacy and problem solving," Spellings said. The recent decision
of a major science toy retailer to close all of its stores only adds to this
problem. However, there is hope-the arrival of Xump toy stores. Xump wants to make
learning math and science fun again.

"It is our goal to find top quality and highly educational science-related products
that children actually enjoy playing with, and make them readily available in our
stores and on our website," said physicist Anton Skorucak, CEO and President of
Innovation Frontier Inc. "We are very proud of our newest venture, Xump Science
Toys. It's an ultra fun and modern shop where children and parents can get
acquainted with our merchandise." Skorucak said that any child who presents a
current report card showing at least one "A" or "B" grade in any subject will
receive 10% off of their in-store purchases at Xump Stores.

Xump.com, the online version of the brick and mortar stores, is constantly adding
new and innovative educational products to its ever-growing inventory. Xump prides
itself on prompt shipping; most orders are processed and shipped to the customer on
the same day the order is placed. Xump is also particularly proud of the high level
of service it provides, the customer service staff offers personal and friendly
assistance in all aspects of the ordering process. The newest additions to the Xump
family, stores in The Burbank Town Center and The Del Amo Fashion Center in
Torrance, are sure to provide the same great service and innovative learning
opportunities.

About Xump.com

Xump.com was originally launched under the name Physlink.com in July of 1995 as a
simple database for physics students. Since it's inception it has evolved into one
of the largest science related information databases on the internet. From Xump's
network of highly qualified experts, to a fully functional retail internet store and
the two new retail Xump Science Toy Stores, there is a bright future ahead for the
emergent company. Xump.com receives an average of over one million unique visitors
per month, and with a constantly increasing inventory accessible to countries around
the world, expansion is inevitable.







Web Site: http://www.xump.com

Contact Details: Anton Skorucak, CEO/President, (888) 438-9867; ext.111; anton@xump.com

Mickey Richardson, Marketing Manager (888) 438-9867 ext.114; mickey.richardson@xump.com

3240 Industry Drive Signal Hill, CA 90755